Ad blockers fulfill a legitimate need to mitigate the significant downsides of advertising from tracking across the internet, security implications of third-party code, and impacting the UX and performance of sites.
At Read the Docs, we specifically didn’t want those things. That’s why we built the our Ethical Ad initiative with only relevant, unobtrusive ads that respect your privacy and don’t do creepy behavioral targeting.
Allowing Ethical Ads¶
If you prefer not to allow acceptable ads but would consider allowing ads that benefit open source, please consider subscribing to either the wider Open Source Ads list or simply the Read the Docs Ads list.
Because of the way Read the Docs is structured where docs are hosted on many different domains, adding a normal ad block exception will only allow that single domain not Read the Docs as a whole.
Statistics and data¶
It can be really hard to find good data on ad blocking. In the spirit of transparency, here is the data we have on ad blocking at Read the Docs.
Of those, a little over 50% allow acceptable ads
Read the Docs users running ad blockers click on ads at about the same rate as those not running an ad blocker.
Of users who do not block GA, about 6% opt out of analytics on Read the Docs by enabling Do Not Track.